My fashion is defined by the streets, the color, the vibe of the people who live here, its inspired by the mash-up of cultures. I like the easy elegance of my designs. I make sure that all the designs are very comfortable and very easy to wear. I really like simplicity and fresh/clean designs and i try to keep my collections this way. I like to work with structure, to go outside the lines. I am a modernist, but I always go to the past for research. I need to know what came before so I can break the rules and make something different and elegant.
A.F. is synonymous with classic elegance, understated, timeless beauty, chic, sophistication, earthy and natural, feminity and strength, with signature detailing of all natural fabrics, modernism and glamorous shapes of vintage, lots of lace, ruffles, beading at the same time minimalism…I really enjoy dressing people. When people come into my studio, and I put an outfit together for them and they look fantastic — they′re really happy. I like knowing that someone′s life is better because of what I do, that make the women who wear my designs feel special and one of a kind.
“When I see that look of confidence on my client′s face…that′s when I know it′s the right dress — if she feels comfortable and confident, she will look and feel beautiful.”
I can look for inspiration from all over — from everything and everyone around me. Inspiration comes from various sources which we live every day. From visiting runway shows, people from different countries and areas to be exposed to different styles, lines etc. I like to read fashion websites and blogs as well. Through the exploration of a new set of images or information, any interesting piece of design, architecture, newspaper clippings or images can become a new place to gather information and inspiration from.
Fashion and home design go hand-in-hand (I do Interior Design at Coco Vivo| Fine Art and Interior Design Gallery).
I do so many things… I have so many passions… I try not to waste any time. I get a lot done in my day, the only thing I haven′t had time to do is paint… I love painting and I have a few ideas I want to realize when I finally find some time and hopefully you will see it soon, here in Charleston! 🙂
My business started as a hobby when I was making dresses for my friends, which eventually became my profession, and was solely financed by my savings. After my University I always hoped and planned for my clothing line to be a serious business. I moved to USA, Charleston, SC. I started from showing my newest collections on local Runways and shooting catalogs, to making private orders for the occasional client in my apartment and things grew from there. I learned how to manage a clothing store. And now I run my own studio and this is what I am doing full time-making new designs each season, and working with my clients.
“Be unique, and feel special in the design of your dreams — created and fitted just for you!”
ALENA FEDE
Owner/Designer/Marketing Specialist
Alena Fede Fashion/Wedding
58 Broad St, Charleston, SC
www.AlenaFedeFashion.com
Email: alena_fede@hotmail.com
Ph: 347.740.6825
Charleston, South Carolina
