Whimsicality and ethereality. These are Cheyma’s secret to guarantee ever-original looks, combining both comfort yet sophistication. Cheyma rethinks the sophisticated and picky woman’s wardrobe, breathing new life into it with vibrant hues, loud patterns, and contemporary designs. Focusing on quality materials and flawless fits, the brand caters what they need to women who are bright, bold, and who know what they want.
Born and raised in Paris, Cheyma grew up between French, Arab, and American cultures. With Tunisian roots, she studied marketing and fashion in France as well as in the US—she graduated from the Institute of Political Sciences of Paris and studied business at the University of Pennsylvania and art at Bryn Mawr College. She then worked for some of the most prestigious fashion brands in Paris including Christian Dior Couture, Chloé, and Saint Laurent Paris, with a digital experience at Lacoste, from which she got her sportswear touch. Through her eponymous brand, Cheyma intends to give life to her various influences in order to cultivate ties with women who recognize themselves in her creations.
