Victoria-ReddingtonDESGNER-PROFILES-2016PNYCFW18FEB

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ISAAC AVA is an independent fashion brand founded by Leeds-based designers Victoria Reddington and Dawn Hunter. This fledgling label is already making waves in the industry with its unapologetic ethos of “elevating everyday wear”. The antithesis of fast fashion ISAAC AVA offer designs that are carefully and individually crafted, limited edition, and yet eminently wearable for each and every day.

Created for the modern city girl and inspired by the blogger’s relaxed yest eclectic street style, ISAAC AVA creates innovative designs that are clean, functional and easy to wear. The aim is for each and every piece to epitomize effortless high fashion. ISAAC AVA’s debut collection is “Blue Lights”. Built around a palette of blue, white, black and grey, and evocative of swirling lights thrusting through fog, the designs echo the sea and sky of the J.M. Turner painting from which they are inspired. Clean lines and sleek silhouettes are purposed offset by the label’s signature dogtooth print that adds a stylistic modern punctuation to the classical colours and lines.

Victoria Reddington and Dawn Hunter have been always had a deep love for fashion and how a piece of clothing or an accessory can transform the way someone looks and feels. Victoria and Dawn are the founders of award-winning designer platform fashionpony.co.uk which supports and promotes emerging fashion designers. The creation of ISAAC AVA comes four years after honing their craft through the running of the Fashion Pony platform when they decided to take finally the plunge and design their very own line. The name ISAAC AVA is inspired by the duo’s respective first born children; Isaac being Victoria’s 18 month old son, and Ava being the name of Dawn’s 7 month old daughter. As a collaboration between the two designers, who have been friends themselves from youth, it seemed only fitting that the brand’s name be a very personal representation of the two creatives behind the label.

 

Contact:
Victoria Amy Reddington
Ph: 07966476631
Email: victoria@fashionpony.co.uk
Website: www.isaacava.com
YouTube: www.youtube.com/channel/UCCVA0RX3Tg3cizl9EE1TcXQ
Twitter: twitter.com/Isaac_Ava
United Kingdom