Salem David ALshimiriDESGNER PROFILES 2016PNYCFW18FEB

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Salem David started his artistic career as a painter starting from an early age. His sister Joud studied music at Baghdad University and became a professional composer. At a young age, Joud joined a local art group and did stage performances including drama, singing and folk dance. Joud was one of the group’s soloists. Salem also holds a Bachelors degree in Microbiology from Baghdad University’s Science College, another Bachelors degree in Theatrical Studies and a Masters degree in the Philosophy of the biographies of shows and plays. Joud and her brother Salem joined forces in the early 1990s to a form a duo that did fashion designs and later came up with the Joud & Salem brand name. The two also produced music for TV shows and plays in Iraq, Jordan, UAE and Syria. Joud and Salem also designed costumes for TV show actors and the performers of plays. Together they also performed music and designed costumes for characters in the Babylon International Festival held once annually in Iraq. Due to their reputation and fame, Joud and Salem were sought after by some of the most famous directors in the Middle East region for their fashion designs and other artistic work.

The Joud & Salem brand started when Joud and Salem, a sister and a brother, started working together on their artistic pursuits. Under the brand, the duo held the following:

i. Exhibitions for fashion design and paintings using various body forms
ii. Fashion shows in Iraq using models
iii. A fashion show in 1992 in Iraq where men’s and women’s wear was exhibited
iv. A children’s fashion show also in the 1990s

The Joud & Salem brand is inspired by classical Mesopotamian epic fused with contemporary designs. The work brings back to life ancient works using a mix of music and stage-lighting with the costume acting as the protagonist. The fashion design products of Joud & Salem were sought after in the Middle East by celebrities and other rich people as well as ordinary people. All Joud & Salem products are hand-made, individualized and given special attention in order to meet the highest standards of customer satisfaction.